← Blog - The Big Search

By Benjamin Lussert

Choosing the right recruiter for a C-suite hire in technology depends on your company’s stage, ownership, and market. Large global firms serve public companies well. For Europe's VC and PE-backed technology businesses, a specialist firm with deep sector knowledge is more effective. We combine AI-powered research with human judgement for leadership hiring in software, hardware, and frontier technologies, focusing exclusively on this segment for over a decade.

How large global firms and specialist tech recruiters differ

The primary difference between large, generalist firms and specialist recruiters lies in their focus, operating model, and the clients they are built to serve. Large, multi-sector firms like Spencer Stuart, Korn Ferry, Egon Zehnder, and Russell Reynolds Associates provide broad C-suite executive search services, typically for large, publicly traded corporations. Their strength is their global brand recognition and extensive experience with board-level appointments and CEO succession planning within established corporate structures.

Their processes are designed for scale and predictability, serving many industries beyond technology. This model is well-suited for FTSE 100 or Fortune 500 companies where navigating complex internal stakeholder maps and established governance is a key part of the executive search.

These firms operate on a scale that allows them to have offices in every major economic hub, offering a consistent service worldwide. Their consultants are often generalists who may work on an executive search for a CFO for a bank one quarter and an executive search for a COO for a consumer goods company the next. While they have technology practices, their core business is serving the incumbent leaders of the global economy. Their model is built on risk reduction, process standardisation, and access to a broad, cross-industry network of senior executives.

Specialist firms, in contrast, concentrate on a specific niche. For example, some firms focus heavily on the US technology market, like Riviera Partners with its emphasis on engineering leaders, or Bespoke Partners, which has a strong practice serving North American private equity funds. Our focus is distinct: we have spent a decade dedicated to Europe’s technology market, working specifically with VC and growth-stage companies.

This specialisation allows for a deeper understanding of the talent pools, compensation benchmarks, and cultural nuances within specific European markets, from the DACH region's B2B SaaS scene to France's cybersecurity sector. The specialist model prioritises agility and domain expertise over global scale.

This distinction matters for founders and investors. An executive search for a Chief Product Officer at a Berlin-based Series B deeptech company requires a different approach than an executive search for a CIO at a multinational conglomerate. The former demands an understanding of candidates who can translate foundational science into a product roadmap and thrive in a high-growth, resource-constrained environment.

The latter requires candidates with experience in large-scale IT transformation and managing significant budgets. A specialist firm lives within the specific talent market of the high-growth company, mapping its competitive environment and understanding the specific profiles that succeed in that context.

When to choose a specialist executive search firm

A specialist executive search firm is the right choice when the context of the hire is as important as the role itself. This is particularly true for venture and private equity-backed technology companies navigating critical growth inflection points. For these businesses, a C-suite hire means acquiring a specific set of skills to overcome a precise challenge, whether that is preparing for an IPO, entering a new European market, or professionalising a founder-led function. The decision to partner with a specialist is a decision to prioritise deep domain knowledge and speed over the broad-based brand recognition of a global generalist.

Consider the executive search for a Chief Financial Officer for a VC-backed French cybersecurity company aiming to reach €100M ARR. This brief requires a leader with experience in building investor-grade finance infrastructure from the ground up and executing a buy-and-build M&A strategy. We completed this complex executive search in 46 days because our specialisation means we are continuously mapping the market for these exact profiles.

We know the CFOs within European SaaS who have navigated this specific journey from Series A to scale-up. This is a level of granularity that a generalist firm, covering multiple industries, may struggle to achieve with the same speed.

Another example is when a company needs to localise a successful playbook for a new geography. When a $20B live-commerce platform planned its German market entry, the brief was for a leader who understood the nuances of the German consumer market and could adapt a US-centric go-to-market strategy. Finding this Head of Marketing in 82 days required a focused, regional network and a deep understanding of the local commercial talent pool.

For founders and investors, the critical factor is often time. A specialist's focused expertise translates directly into a faster, more precise executive search process, which is a significant competitive advantage in fast-moving technology markets. You can see more examples of our work on our case studies page.

How the executive search process differs for VC and PE-backed companies

The executive hiring process must adapt to the distinct objectives of venture capital and private equity investors. While both seek to create value, their timelines, governance structures, and strategic priorities shape the ideal C-suite profile. We tailor our executive search strategy to these differences, recognising that the right leader for a Series B company is rarely the right leader for a majority-owned PE portfolio company. Our work with over 40 unicorns has given us a clear view of what excellence looks like at each stage.

For VC-backed, growth-stage companies, the emphasis is often on building functions from the ground up. An executive search for a first Chief People Officer, for instance, is about finding a leader who can establish the foundations of talent acquisition, culture, and compensation for scale. The ideal candidate is often an operator who has seen the journey from €10M to €100M before and can anticipate the organisational challenges ahead.

Go-to-market leadership is also important. Hiring a General Manager to open a new region requires a profile comfortable with building a commercial foundation from zero, as we did for one client's regional expansion. The risk appetite is higher, and candidates must be adaptable and thrive in a less structured environment.

In contrast, private equity ownership brings a focus on professionalisation, operational efficiency, and predictable growth. When we partner with a PE-backed software company, the brief is often to upgrade a function to be 'investor-grade'. This was the case when we placed a CHRO at a DACH PE-backed software company to build a more effective people function.

For a CFO in a PE environment, experience with a buy-and-build roadmap and the ability to manage debt covenants and deliver board-ready reporting are non-negotiable. The executive search is for leaders who bring process, discipline, and a clear understanding of the metrics that drive value in a private equity model. As seen in our work rebuilding the C-suite of a PE-ready e-commerce SaaS platform, the goal is to install a leadership team that can execute a specific value creation plan within the fund's investment horizon.

The role of research in modern executive hiring

Precision research is the foundation of our executive hiring process, providing the market visibility to identify candidates not actively seeking new roles. For us, modern executive search is a technology-driven discipline. Our AI-powered research engine, Topliner, gives us global market visibility from day one of every executive search. This allows us to map entire talent pools across Europe and beyond, identifying individuals with the precise skills and experiences a brief requires.

This technological capability provides speed and precision. For example, when tasked with finding a CFO for a French cybersecurity company with a specific buy-and-build mandate, our research process can quickly identify all CFOs in European SaaS companies who have managed a similar M&A strategy. This initial, data-driven mapping creates a complete longlist of potential candidates far more quickly than manual methods could.

It ensures the executive search begins with a complete view of the possible, rather than being limited to a consultant's immediate personal network. This is a significant advantage in a competitive market for leadership talent.

Technology provides the initial scale, but the value is in the combination of our AI-driven research with deep human judgement. Across more than 1000 executive searches, we've learned that obsession with quality is what delivers results. Our partners, who have spent a decade in Europe's technology sector, curate the data from Topliner.

They assess the raw output, filtering for cultural fit, leadership potential, and the subtle indicators of high performance a machine cannot detect. This curation turns a longlist of 551 mapped candidates, as in one PE-readiness executive search, into a shortlist of the few who matter.

How we define the C-suite profile for your growth stage

The ideal C-suite leader for a technology company changes dramatically with its stage of growth. A profile that succeeds at the seed stage may not be the right fit for a company preparing for an IPO. We have helped companies hire the leaders who power growth from €0 to €10M, €10M to €100M, and from €100M to IPO. Understanding these transitions is key to a successful executive search.

In the early stages (€0-€10M ARR), companies need 'player-coach' leaders. These are operators who can both set strategy and execute it themselves. A founding Head of Sales will carry their own quota while building the first sales playbook.

A first Head of Product will write user stories and manage the backlog directly. Candidates for these roles must be comfortable with ambiguity, have a high tolerance for risk, and be motivated by building something from nothing. The focus is on raw talent, adaptability, and a hands-on mentality.

As a company scales (€10M-€100M ARR), the need shifts from doers to builders. The primary job of the leadership team becomes hiring and developing their own teams. A VP of Engineering at this stage must be an expert at recruiting, onboarding, and managing engineering managers.

A Chief Marketing Officer needs to build a scalable demand generation engine that moves beyond running individual campaigns. The key attributes are the ability to scale processes, manage managers, and install operating discipline without stifling the company's culture. Leaders must have seen this stage of growth before to anticipate the challenges.

For late-stage companies (€100M+ and pre-IPO), the focus shifts again to professionalisation and optimisation. The C-suite must be 'investor-grade'. A CFO hire, for example, must have public market experience or have led a company through a successful exit.

A Chief Operating Officer is brought in to drive efficiency and predictability across the organization. Leaders at this stage must be adept at managing complexity, communicating with a board and external stakeholders, and operating in a more structured, data-driven environment. The executive hiring process prioritises proven experience in large, complex organizations.

How the C-suite brief adapts to strategic needs

A C-suite job title is not a complete job description. The specific demands on any senior leader are defined by the company's immediate strategic objectives. Our process begins by defining the 18-24 month goals with the founder and investors to translate a title like 'CFO' or 'CPO' into a precise brief for the leader who can achieve those goals. We have executed over 1000 executive searches on this principle.

For instance, when the primary goal is preparing for a new funding round or an exit, the Chief Financial Officer brief becomes highly specific. For a French cybersecurity client, the strategic need was a buy-and-build roadmap to reach €100M ARR. The CFO we placed in 46 days had specific experience in M&A execution and building investor-grade finance infrastructure, which was the core requirement. The title was CFO, but the job was to prepare the company for its next capital event.

When the bottleneck to growth is organizational, the focus shifts to the people function. A PE-backed DACH software platform needed to professionalise its HR to support its growth. The brief specified a leader who could build a scalable people function fit for a PE environment, a distinct profile from a generic CHRO. The strategic need defined the executive search.

Similarly, a go-to-market challenge requires a specific type of commercial leader. For a $20B platform entering Germany, the need was for a leader who could localise a US playbook for the German consumer market, a specific skill set beyond the 'Head of Marketing' title. For another client, the need was a General Manager to build a commercial foundation from zero in a new region. In each case, the strategic context shaped the ideal profile far more than the job title did.

This approach ensures the executive search is focused on the business problem to be solved, making the resulting hire a direct contributor to the company's value creation plan.

Our executive search methodology in practice

Our process is designed for the specific needs of high-growth technology companies and their investors, prioritising speed, precision, and deep market insight. Every executive search we undertake follows a structured methodology that combines our AI-powered research with the craft and judgement of our experienced partners. The goal is to deliver defining outcomes for the executive searches that matter most.

1. Briefing and Alignment: We begin with a deep-dive session with the CEO, board members, and key investors. The objective is to go beyond the job description and understand the strategic context of the hire. We discuss the company's goals for the next 18-24 months and define the specific problems the new leader must solve. This ensures everyone is aligned on the ideal candidate profile from day one.

2. Market Mapping: Immediately following the briefing, our research team uses our proprietary AI engine, Topliner, to conduct a global market mapping. This identifies a broad universe of potential candidates with the right skills and experience. This technology-first approach allows us to see the entire talent pool, including candidates who are not actively looking or are outside our immediate network.

3. Candidate Engagement: Our partners, who are specialists in their respective fields, personally contact the most promising individuals from the initial mapping. Because we are peers who understand their world, we can engage senior leaders in a meaningful conversation about the opportunity. We represent our client, articulating the vision and the strategic importance of the role.

4. Assessment and Curation: This is where human judgement is important. We assess candidates against the agreed-upon scorecard, probing for evidence of past performance, leadership style, and cultural fit. We move beyond the CV to understand their motivations, their failures, and their ability to perform under pressure. This rigorous vetting process narrows a large pool of candidates to a small, highly qualified shortlist.

5. Referencing and Closing: We conduct thorough, off-list referencing to get an unvarnished view of a candidate's track record. Once a final candidate is selected, we manage the entire offer and closing process. We help negotiate compensation, manage the resignation process, and ensure a smooth transition into the new role, setting the stage for the new leader's success. You can learn more about our approach.

Specialisation in deeptech and SaaS

A key part of our focus on European technology is our specialisation in its most dynamic sectors, including deeptech and SaaS. These areas have unique talent requirements that demand more than a generalist approach to executive search. Our practice leaders bring over a decade of experience to these specific domains, ensuring we understand the candidates and companies that define them. You can read more about our team of specialists.

Our Deeptech Practice, led by Partner Elena Obukhova, focuses on companies built on foundational science and engineering breakthroughs. Hiring leaders in this space presents a distinct challenge: finding individuals who can bridge the gap between complex technology and commercial market success. A deeptech CEO, CTO, or CPO needs to understand the science, but also know how to build a product, take it to market, and attract investment. Our experience in this area allows us to identify the rare profiles who possess this dual capability.

Our SaaS Practice, led by Partner Ilya Grigorev, is dedicated to the B2B software companies that form the backbone of Europe's digital economy. Leadership in a SaaS context is intensely data-driven. A CRO must have a deep understanding of metrics like ARR, net revenue retention, and CAC payback.

A CFO needs experience with subscription revenue models and usage-based pricing. We have spent years mapping the talent within the European SaaS market, from vertical SaaS champions in the DACH region to horizontal platforms in France and the UK. This focus allows us to move quickly and find leaders with a proven track record of scaling SaaS businesses.

Assessing leadership potential beyond the CV

For a high-stakes leadership hiring decision in a scale-up environment, our assessment goes far beyond a candidate's CV. Past titles and company logos can be misleading indicators of future success. Our assessment process is designed to dig deeper, evaluating the core attributes that enable leaders to thrive in the volatile, high-growth world of technology companies. This human-centric part of our process is where our decade of experience becomes most valuable.

We structure our interviews to uncover evidence of key competencies. For example, instead of asking about a candidate's management style, we ask them to describe a time they had to let a well-liked, long-term employee go. Instead of asking about their strategic abilities, we ask them to detail a strategic mistake they made and what they learned from it. This behavioral approach provides concrete data on how a leader operates under pressure and navigates difficult situations.

Cultural fit is another important dimension. We work with our clients to create a clear picture of their company culture and values. We then assess whether a candidate's intrinsic motivations and working style align.

A leader who succeeded in the highly structured environment of a large corporation may struggle in a founder-led company that values speed and autonomy over process. Our role is to identify this potential mismatch before a hire is made. This careful curation ensures the hire is a genuine addition to the leadership team, capable of helping the company scale.

Common pitfalls in C-suite executive hiring

Over the course of more than 1000 executive search assignments, we have seen firsthand the common mistakes that can derail a critical C-suite hire. Avoiding these pitfalls is as important as finding the right candidate. A well-run process mitigates risk and increases the probability of a successful outcome.

A frequent error we see is an over-index on 'big brand' experience. A candidate from a well-known, large technology company may seem like a safe bet, but their experience is often not relevant to the challenges of a scale-up. They may be accustomed to large teams and budgets, and struggle to adapt to a more resource-constrained environment. We focus on finding leaders with stage-appropriate experience, who have solved the same problems our client is facing now.

Another common issue is a lack of alignment between the founder, the board, and the investors on the role's scope and objectives. If key stakeholders have different expectations for a new leader, that person is being set up for failure. Our intensive briefing process is designed to force these conversations early, ensuring everyone agrees on what success looks like before the executive search begins.

Finally, many companies move too slowly, which signals indecision to top candidates. The best C-suite talent is in high demand and will not wait for a drawn-out interview process. Our methodology is built for speed, as shown by our ability to complete a CFO executive search for a French cybersecurity firm in 46 days. We manage the process to maintain momentum, because the best candidates are rarely on the market for long.

Frequently asked questions about our executive search services

What stages of company do you work with?

We partner with technology companies at every stage of their growth journey. Our expertise covers the specific leadership needs of companies scaling from €0 to €10M, from €10M to €100M, and from €100M towards an IPO. We have helped build the leadership teams of more than 40 unicorns.

What makes your research process different?

Our research process combines our proprietary AI engine, Topliner, with deep human expertise. Topliner gives us global market visibility from day one, mapping the entire relevant talent pool. Our partners then curate this data, using their decade of experience to identify the few candidates who are a perfect fit for the role and culture.

What sectors do you specialise in?

We are specialists in technology, with a particular focus on software, hardware, and frontier technologies. We have dedicated practices for SaaS and deeptech, led by partners who are experts in those fields. Our work spans across Europe, including successful placements in the DACH region, France, the UK, and the Netherlands.